Why launch a new home product verses just adding it to your current offering, and what’s the difference? Adding a product is to simply slip it in with all of your existing collections and hope it will get noticed.  Launching a new home product is to create a campaign that will generate buzz surrounding the addition of […]

Whether your rebranding is already underway or you’re still in the planning stages, you’ll need a solid strategy to address this challenge. Here are a few tips to ensure a successful rebranding of your company. Keep your customers in the loop – It’s always important to have open dialog with your customers. Allow them to […]

Geofencing is the practice of using global positioning (GPS) to define a geographic boundary. Then, once this “virtual barrier” is established, triggers are set up that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area. It’s a way to engage consumers based on location that […]