Geofencing is the practice of using global positioning (GPS) to define a geographic boundary. Then, once this “virtual barrier” is established, triggers are set up that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area. It’s a way to engage consumers based on location that […]

In today’s fast pace world, change is not only inevitable but occurs at a faster pace than ever before. This especially holds true and applies to your CRM (Customer Relationship Management) system. Metrics are critical to your business growth and success. Without a CRM, data becomes inaccurate or outdated each year with some estimates to being as […]

Did you know that only 2% of web traffic converts on the first visit? Retargeting is a tool designed to help companies reach the 98% of users who aren’t converting right away. Retargeting, (a.k.a remarketing), is a form of online advertising that can keep your brand in front of visitors after they leave your website. […]